Turn your website into an ICP you can actually search
A practical website-to-ICP worksheet: separate evidence from assumptions, choose company filters, map buying roles and test a small account sample.
Read the guide →Build a better list. Ask better questions.
Practical guides to buyer profiles, contact verification, prospecting costs, and visibility in AI search. Written to help you make the next decision.
Seven weekly editorial topics, dated 4 September to 16 October 2026. All seven guides were first published on 16 October 2026.
What a verified business email does and does not tell you
Understand valid, accept-all and unknown email results, then build a review process that keeps verification separate from relevance and permission.
Read the guide →Direct dials for B2B sales: a UK screening checklist
A practical review process for business phone data, with UK regulator sources, suppression checks and clear boundaries around direct-dial claims.
Read the guide →Waterfall enrichment costs: measure usable leads, not cheap lookups
Calculate enrichment cost with a worked example, distinguish marginal and fully loaded cost, and set a stop rule before adding another provider.
Read the guide →SEO, AEO and GEO: an AI search checklist for B2B websites
A buyer-focused AI search checklist covering crawl access, useful evidence, truthful metadata and measurement without ranking or citation promises.
Read the guide →Turn buyer questions into SEO content worth reading
Build a focused B2B content plan from buyer decisions, with evidence-led briefs, useful examples and an editing process that avoids generic AI filler.
Read the guide →Measure SEO and AI search by qualified pipeline, not screenshots
Connect search visibility, useful visits and qualified opportunities with a simple measurement plan that does not mistake citations for sales.
Read the guide →